There are plenty of ways to promote an affiliate program to make money online.
These include promotion via blog posts, webinars, reviews, videos, through emails and on social media. But no matter which method you select, there are proven preselling tactics you can use to boost your conversions.
This checklist reveals these surefire tactics to you. Take a look…
Share Something Not Found On The Sales Page
If you tell your prospects the exact same information that they can find on the sales page, then they don’t really have a reason to check with you before they buy a product. That’s why you need to read and review all products before you promote them, and then share information not mentioned on the sales page.
- Share a screenshot or picture of the product that really captures the product.
- Do a case study to prove that the product works.
- Share information about new ways to use the product, or how to make the most of its features.
- Let prospects know about the product flaws. (More on that in a moment.)
Turn Liabilities Into Assets
No product is perfect. You know that. Your prospects know that. So if you write glowing reviews that don’t mention any product flaws, then your “review” is going to come across as a completely biased ad. And your prospects are going to lose a little trust in you.
So here’s what you do instead: tell the whole truth about the product, including its flaws. This accomplishes two things:
- Your prospects appreciate your honesty… which leads to them trusting you… which leads to more sales.
- Revealing product flaws gives you chance to turn those flaws into assets. For example, if an ebook seems relatively short compared to similar products, you can turn this perceived flaw into an asset by saying it’s a “no fluff, no filler” book for busy people.
Showcase the Benefits
No matter what kind of content you’re creating, from a review to a hard-sell direct-response ad, your prospect is going to read it with one question on their mind…
“What’s in it for me?”
Your content needs to answer that question. And you do that by showcasing the benefits of the product.
For example: “The titanium casing on this laptop is tough and durable, so it protects your most valuable data if you drop the laptop.”
No matter what you’re selling, your prospect is going to be looking for a reason why they shouldn’t buy the product. These are called objections. You need to raise and then handle the most common objections in your preselling content.
Here are three common objections and how to handle them:
- “This won’t work for me.” You can handle this objection by:
- Offering testimonials.
- Showcasing the money-back guarantee (where applicable).
- “I don’t believe the sales letter.” You can handle this objection by:
- Building the vendor’s credibility. Share what credentials and experience he or she has.
- Share your own review of the product. This works particularly well when you’ve already established a good relationship with your prospects.
- “It’s too expensive.” You can handle this objection by:
- Justifying the price. You may show how other options are more expensive. For example, if you’re selling premium PLR content, you can point out that hiring a ghostwriter would cost ten times as much.
- Showcasing the bonuses. This includes the vendor’s bonuses as well as your own. Show what a good deal it is.
Add Value to The Offer
You probably have a lot of competition out there. The vendor is selling the product. Perhaps dozens of affiliates are selling the product. So you need to stand out. You need to give your prospects more bang for their buck.
By adding value to the offer. This means you give a free bonus product or service to anyone who purchases the offer through your affiliate link. For example:
- If you’re promoting software, offer free installation.
- If you’re promoting a dieting course, offer a free low-calorie cookbook.
- If you’re promoting a copywriting course, offer a free sales letter critique.
- If you’re promoting an autoresponder service, offer a course on email marketing.
Craft a Call To Action
When you get to the end of your review, product comparison, direct ad or other preselling piece, be sure to offer a call to action. This is where you specifically tell people to click the link and take action.
TIP: Don’t use your direct affiliate link. Instead, use a redirect link through your own domain. For example, a link such as yourdomain.com/nifty-offer/ redirects to your affiliate link.
Why do this? Because if the affiliate program ever closes down, moves or you simply do not want to promote that product any longer, you can simply change the link to a different offer. That way, you don’t have thousands of dead links floating around in lead magnets, old blog posts, old videos, etc.
Use Attention Bars
Now here’s a nifty little trick that a lot of people don’t know – but those who do know about it are pulling in nice commissions.
If you’re promoting a vendor which allows you to use iframe technology, then you can actually overlay an attention bar (AKA notification bar) on top of the vendor’s sales page. This floating notification bar is a great place to emphasize the bonus you’re offering to those who buy through your link.
HOW TO ADD VALUE TO THE OFFER
One really good way to start pocketing commissions is adding value to the vendor’s offer. In other words, give away an exclusive bonus for those who buy an offer through your affiliate link.
But here’s the catch: just going through the motions of adding a bonus to the offer isn’t going to boost your commissions.
You need to create something that’s going to get people clicking on your affiliate link.
These are the secrets to creating a bonus that generates more sales — ask yourself these questions…
Is the bonus highly desirable?
Here’s the deal: if people don’t want your bonus, then your bonus does absolutely nothing to add value to the offer. That’s why you’ll want to do your market research to find out what your prospects really want. If your prospects are already buying similar products, then you know they’ll jump at the chance to get your version for free as part of the vendor’s offer.
TIP: Check marketplaces like Amazon.com, Google Play store, Apple iTunes store, ClickBank.com and JVZoo.com to see what products are selling well in your niche.
Is the bonus valuable?
Again, the idea here is to add value to the offer. Just because you’re giving this bonus away for free doesn’t mean that it should be worth very little. On the contrary, your bonus should be valuable – something you could easily sell.
The key here is to offer something valuable without going overboard. For example, if you offer a bonus that’s worth way more than the main product, it’s going to create skepticism. People are going to think the entire offer is junk if they can get so much for so little money. Or they’re going to wonder what the catch is.
When in doubt, offer a bonus that’s valued between approximately half the price of the main offer up to the price of main offer.
For example, if the price of the vendor’s offer is $100, then you can offer a bonus that’s valued at $50 to $100.
Is the bonus highly related to the main offer?
In order to help move people towards the order button, your bonus should enhance the use and enjoyment of the main offer.
In other words, don’t just toss any product into the mix. Instead, create something that is a good fit for the main offer.
Is the bonus easy to deliver?
To make this process as hands free as possible, it’s a good idea to focus on delivering digital bonuses. In fact, with certain affiliate platforms (such as JVZoo) you can deliver these bonuses automatically. Just upload the bonus, and JVZoo will deliver it whenever someone purchases through your affiliate link.
However, in some cases you may decide to deliver something manually, such as a service. However, be sure to reserve these sorts of time-consuming bonuses for high-ticket offers where you believe the service-related bonus is the BEST way to boost conversions.
Here are examples of valuable services you might offer alongside premium products:
- Plugin, software or app installation and customization. For example, if someone orders a blogging course through your link, you might offer to set up and customize their WP blog.
- Personal coaching, critiques and feedback. For example, you promote a resume-writing course, and then offer free resume critiques.
Again, since these sorts of bonuses are more difficult to deliver since they take time, you need to weigh the potential conversion boost and commission rate to decide if it’s worth offering a service.
Will customers reference the bonus often?
The next thing you need to consider is if you’re creating a bonus that people will look at repeatedly. The reason for this is twofold:
- The more they reference your bonus, the more often they’ll see your links and calls to action. (More on that in just a moment.)
- The more they reference your bonus, the higher their satisfaction with the product. This means the next time they go to buy a product in the niche, they’re going to check with you first to see if you’re offering a bonus.
Here are examples of items that are likely to get referenced often:
- Support forums/groups.
- Membership sites.
- Software and apps.
- Tools such as checklists, gear lists, templates, worksheets and cheat sheets.
- Demo videos (e.g., exercise videos).
Is there a backend income opportunity in the bonus?
While your bonus’s primary purpose is to convince prospects to buy an affiliate product through your link, its second purpose is to generate even more sales for you on the backend. That’s why you’ll want to insert an offer and a call to action.
For best results, follow these best practices:
- Be sure the backend offer is a popular, in-demand product. Again, do your market research. This could be your own product or another affiliate offer.
- Be sure the offer is highly related to the bonus, so that anyone who uses the bonus will naturally want this backend offer too. E.G., If the bonus is a set of kettle bell training videos, then the backend offer might be a set of advanced training videos.
- Share the benefits of the backend offer. E.G., “You’ll get 101 delicious low-calorie recipes that the whole family will love!”
- Provide a call to action. This is where you specifically tell people to click on a link and check out the backend offer. E.G., “You too can boost your conversion rates – click here to get started now!”
Creating a highly valuable, related and in-demand bonus is a great way to incentivize people to purchase an offer through your affiliate link. Even better is if you insert a backed offer into the bonus, which in turn generates even more profits for you!