Let’s face it… we all love YouTube.
We’ve spent time watching someone using a product, demonstrating it, reviewing it, unboxing it and so on.
But have you ever thought that you could also be using Youtube to generate some extra cash for you?
I bet you are aware that for each of the video you’re watching, SOMEONE is using it to make money online.
Because in these videos, they are referring to a product where they could be making commissions by recommending them.
It’s called, affiliate marketing.
If you’re new, here’s a short description of it:
Affiliate programs, also called Referral Programs, are essentially commission-based sales schemes. You recommend a site to your website visitors and pick up a percentage of any sales those visitors generate. This percentage of sales is as an affiliate commission. You benefit from the commission and the site benefits from the sales it wouldn’t otherwise have made if it wasn’t for you, as an affiliate marketer.
For more information, you can read at Wikipedia, https://en.wikipedia.org/wiki/Affiliate_marketing
There are 2 sources to find products to promote and start earning commissions:
- Amazon Associate Program
- ClickBank Marketplace
We would recommend promoting affiliate programs from ClickBank* because you could be earning as much as 50% affiliate commission.
* We have build a turnkey system to make money with ClickBank. Click here to check it out.
Truth is, making videos is not the hardest part for you to start legitimately making money with it – it’s actually getting people to watch your videos.
If you have ever wished you could figure out the secret to make your YouTube videos a success, I have good news…
I’m about to show you how to use YouTube to generate affiliate commissions.
In fact, if you follow these simple step-by-step principles, your YouTube video can even get on the first page of Google and YouTube within days.
Did you know that YouTube is easily the top 10 search website on the entire Internet?
Before we start, let’s get to the basics and make sure you have a good understanding of how YouTube works and how you can use it to your advantage…
YouTube Is The Future Of Internet Marketing
Video is going to be the future for Internet marketing.
Right now, 300 hours of video is uploaded to YouTube every minute. That means 5 hour of video goes up every second! Obviously, people are crazy about YouTube!
You need YouTube marketing and you need it NOW.
The trick is, getting to the #1 spot.
Why is that spot so important?
It’s the key to unlocking thousands of organic searches.
When someone does a Google search, research shows that they click on the top result 36% of the time. The second spot gets 12% of clicks and the third gets 9%.
When you search in Google, for almost anything, Youtube videos will be featured on page #1.
Imagine what it would be like if you could not only rank #1 on Google, but have a video that ranked #1 on YouTube too?
You would now control prime real estate on two of the most popular search engines in the world!
So let’s get started…
Unwrapping the Anatomy of YouTube
There are two basic parts of YouTube: channels and pages.
If you want to be successful, you have to know the difference.
YouTube works as a secondary website and the channel is your homepage.
Each video you make is a secondary webpage.
By adding more videos, you strengthen your channel.
You want your channel to be as strong as possible so that your site will rank higher.
So how can you beef up your YouTube channel? Here are a few principles to guide you.
Keep It Relevant
If you want your YouTube channel to have authority in your niche, make sure your videos are relevant. For instance, if your website focuses on dog training, don’t post random videos about gardening.
Mixing up a ton of unrelated videos on one channel is a recipe for YouTube disaster.
No one is going to know what your channel is about, what purpose it has, or why they should care what you have to say through your videos.
Video With Purpose
We’ve all stumbled on those videos where someone is rambling about their products with no clear call to action. It’s painful, isn’t it?
Don’t be one of those rambling YouTube rookies. Instead, think about the purpose of your videos before you ever make them.
What are your goals for this video?
What do you really want to accomplish?
For most of us, the purpose will be to grab new readers for our websites.
The video is supposed to be a little sample of the great information your website offers.
Ask For What You Want
There’s no need to make it a guessing game for the people who view your YouTube video. Tell theme exactly what you want. You need a CLEAR call to action in every video.
You can do this is a few ways. The easiest method is to mention the link to your website listed in the video description. Ask your viewers to click it and check it out.
Make The Sale
YouTube is not just for giving objective information to viewers. You can actively promote your products and ask people to buy them. There is no reason that you should avoid asking people to buy your merchandise.
In fact, you should make it very clear what people need to do to buy your product.
Point out the link that will take the viewer to an order form. Make it easy for them to buy your products and they will buy them more often.
Maximize Your Affiliate Sales With YouTube
For many of you, your online business is based on affiliate marketing. This is a huge industry with unlimited profit potential. Utilizing YouTube is a quick way to add a lot of momentum to your affiliate marketing campaigns.
You can use YouTube in several ways to maximize your affiliate earnings. Here are a few simple ideas to create the types of videos…
1. Review The Product
YouTube is the perfect platform to do reviews of the products you are promoting. People tend to believe an affiliate sales pitch when they actually see the person presenting it.
Something about a video feels a lot more authentic than reading a written review. There is always a level of skepticism when you read reviews.
How do you know that the writer REALLY believes in the product? What if one person using many aliases writes all of the reviews online?
These questions are put to rest when you use a video to make reviews. People see you, hear you, and connect with you and the product you are promoting.
2. Show The Product
It’s really as simple as holding up the product you are promoting. If people are wondering what is really coming inside a kit, they can find out by watching you open it on video.
You can run through your thoughts on it, from packaging to your immediate first impression. Then provide your affiliate link to the product where others can buy it if they are interested.
3. Teach Them How To Use The Product
Training videos are extremely valuable in the eyes of YouTube viewers. Many people do YouTube searches that start with “How to…”. You can capitalize on this by teaching them how to use the product you are promoting.
For instance, if you are an affiliate marketer for fitness products, demonstrate how to properly use them.
People will LOVE the tips you provide.
Think about those home shopping networks you see on late night television. This is exactly what they do to sell millions of dollars worth of merchandise every year.
They simply show the viewers how to use them and provide a number where they can call and place an order.
When you use YouTube, you do the very same thing.
Show the product, demonstrate how to use it, and then point out a link where they can buy the product too.
Master The Art Of Making Videos
By now, you are probably itching to make a video and publish it on YouTube. But before you get started, take a minute and keep reading. We’re about to get into the “meat” of YouTube marketing.
In order to have successful videos, you must follow some simple rules. Here is what you should know.
Timing Is Everything
No one wants to listen to you talk about dog food for 20 minutes. Seriously, don’t do it. Even if you are sure you are marketing the BEST organic dog food in the world, don’t talk about it for 20 minutes.
People have short attention spans and you’re competing for their attention.
They have ads flashing around your video and other relevant videos are listed on the right side. If you don’t capture their attention and keep it, they will click away before you ever get a chance to point out that link that is so important.
If possible, keep your videos to around 3 to 5 minutes long. If you’re doing an in depth tutorial, it might go a little longer, but you should strive to stay around that length.
When you do have the occasional video that exceeds 5 minutes, make sure you are giving your call to action at 3 minute intervals, in case the viewer loses interest before you get to the end.
Don’t worry about sounding redundant.
Be very clear in your call to action. Introduce what you want them to know, then tell them the full facts, and then conclude by explaining what you’ve just told them in a quick concise way.
Plan Your Video Sequence
Don’t start shooting a video without a clear outline to follow. The result will most likely be rambling and it won’t be effective at all.
Instead, plan out the sequence of your video ahead of time. Here is the general outline you should follow.
During the first few seconds of your video, introduce yourself. This is the moment where you say, “Hi, my name is Bob. You can find me online at bobsmith.com.”
This is also a good time to invite them to connect through social media.
2. Convince Them To Keep Watching
Right after you introduce yourself, tell them why they need to watch the video and how long it’s going to take. You could say, “If you’ve ever suffered from acne, I’m about to tell you how I ditched my bad skin and got an amazing complexion in just 2 weeks.”
Then follow up with a disclaimer about how long your video will last. For instance, “In the next 2 minutes, I’m going to share my story and tell you about the products that actually worked for me.”
3. Deliver What You Promised
This segment is where you actually present the information you just told them they would receive. Be clear and concise as you explain your product or give your review or tutorial.
This is where you would show the fitness product you used to build bicep muscles.
4. Wrap It Up
You’ve already given them the information you promised, now do a quick recap. It should just be a sentence or two. You could say, “That is how I workout and get into great shape in two weeks.”
5. Be The Expert
Now you have set the scene for why you are qualified to give them advice. You are experienced and you know what you are talking about.
Cash in on the authority you’ve built by giving them a tidbit of advice. You could just drop a note of encouragement, a quick tip, or a recommendation for a product.
6. Set The Hook
You’ve dangled the bait, now it’s time to set the hook with a clear call to action. Ask the viewer to visit your website, click on the link to buy the product, or subscribe to your list.
If you miss this step, you wasted it all. Without a clear call to action, your video is pretty much pointless.
How To Stage Your Video
Now that you know the basic outline you will follow while making your video, it’s time to look at how to stage your video. There are a few different ways you can approach this.
The most common approach to making a video is to use a headshot. The camera is trained on your head and shoulders as you talk to the viewer.
While you might be tempted to go with this set-up, I would encourage you to reconsider. Pretty much everyone is using this approach so your video isn’t going to stand out at all.
Plus, let’s just face it. There’s nothing too engaging or exciting about staring at a stranger’s face while they talk. You tend to get distracted by their mannerisms, accent, or even their posture.
That’s just too much pressure. Unless you are a supermodel or very comfortable speaking in front of a camera, skip the personal headshot and use an animated talking head instead.
This is a great opportunity to develop a character specifically for your brand.
People will be more likely to watch a cartoon guy talk for 3 minutes than an ordinary human drone on for the same amount of time.
Think about Geico. They are famous for the little green gecko that shares information about their brand. Everyone knows Geico by the gecko. When you see him, you think of Geico.
You can establish this same kind of presence using an animated talking character of your own.
Screen Capture Videos
Another option is to record your computer screen to illustrate your point. This is extremely effective for doing software demos, product reviews, tutorials and “how to” videos.
What’s great about these types of videos is you don’t need a fancy video camera, special lighting, or any formal training to do it.
You simply choose your full screen or a specific region of your screen to record and then start recording. Once you are finished hit stop and then save your video.
You can still follow your basic outline, offering advice and narrating a clear call to action, while showing visually relevant information on your computer screen.
There are several great software programs you can use to record your screen. If you have a PC, check out Camtasia or Snagit. For the Mac users, Screenflow is really excellent. With a screen capture program and your microphone, you can create a stunning video.
Another option is to create a simple PowerPoint presentation to use as the visual element in the video.
If you are using a Mac, Keynote offers the same capabilities.
You show the presentation on the video and narrate as you go. It’s very easy to combine your voice over with the presentation.
The PowerPoint approach isn’t the most attractive, but conversions are extremely high with these types of videos, so rest assured they work.
People seem to be mesmerized by the combination of voice and text. It appeals to multiple methods of learning so you appeal to a mass audience.
Some videos with the highest conversions featured nothing more than simple backgrounds and text with a narrator reading the words as they appear.
Like this example:
Other Tools You Should Check Out
If you aren’t sold on any of those approaches, there are still other options to choose from. Try one of these…
Animoto helps you create extraordinary videos from your photos, video clips, words and music.
You can easily select photos and video that you want to include in your video. Then add your own words to promote your product or service.
You also get to choose what music you want for your video and then Animoto will create a beautiful cinematic video that you can easily upload to YouTube.
You can set up a free account and create 30 second videos with dynamic themes. You do get more options with a paid account, but I suggest you test it out for free initially.
Fiverr is an awesome website that offers a variety of services for only $5. For $5, you can hire someone to create a video review for you.
If you want to add more videos to your YouTube channel, Fiverr is the solution you’ve been looking for. Invest a little money and you can have a dozen reviews by different individuals.
When you purchase a video, you send over the script and any relevant instructions needed for making the video. There are several attractive women who make promotional videos and reviews on Fiverr.com and they are a great option.
Everyone wants to buy products that beautiful women promote, right? 🙂
My Video Is Done… Now What?
After you finish creating your video, it’s time to move on to the next step. Now it’s time to optimize your video and make sure Google loves it.
The main thing you need to know about Google is that quality counts.
Keep this in mind when you are creating your videos. Quality is key. If you have tons of people watching your video and leaving after just a few seconds because it’s so boring, you aren’t going to accomplish much with Google.
On the other hand, if people actually watch your entire video, enjoy it, and even comment on it, you are on your way to YouTube stardom.
Here are some other steps you need to take to optimize your videos properly.
1. Use The Keyword In Your Title
Choose your video title carefully. Take time to research your keywords and use them in every possible way. When you save the raw video, save it as your keyword phrase.
For instance, if your keyword is “make money online”, save your video as “makemoneyonline.mp4”.
It might seem like an unnecessary step since YouTube doesn’t publish the file name, but it’s important.
While viewers won’t see it, YouTube does and it makes a difference in how you rank.
Next, create your video’s title and use the same keyword phrase again. If you want to really rank high, you need to use a secondary keyword in your title too.
I like to use a slight variation of my primary keyword for the secondary keyword. For example, “Make Money Online – Making Money Online Quickly”.
It might sound redundant, but YouTube loves it and it will also help you to rank higher.
2. Use The Right Tags
The best strategy for choosing your tags is to copy the competition. Find the most popular videos in your niche and then use the same tags.
If your keyword is “parrot training”, enter that phrase into the YouTube search bar. Then check out the top ranked videos and copy the relevant tags for your video.
These tags are already proven and you know that Google recognizes them as most important for your topic because they are ranking at the top.
3. Write A Search Engine Optimization (SEO) Friendly Description
When you are creating the text for your description, it should include your link near the beginning. This makes it easy to find.
Don’t forget to include http:// so that it becomes a working link! Beyond the link, your description text could really be identical to your script.
Your script should have already contained many of your keywords naturally, which Google loves. Using a variety of related terms results in a higher quality score from Google. This means you rank higher!
The last step to the perfect description happens after you press “Publish”.
Once your video is live, go back and edit your description and add the YouTube link to the video at the very end of the description.
It might seem pointless, but it is actually really important. There are countless software programs, scripts and tools that scrape videos from YouTube every day, so the users can add content to their own websites and blogs.
By adding your YouTube link to your video you gain a valuable backlink each time your video is posted online by somebody else using one of these tools. This will help you rank much faster on Google and YouTube.
Tying It All Together…
You have officially acquired the basic knowledge and resources you need to make incredible YouTube videos.
This simple strategy continues to work over and over in literally any niche market. It can work for you too. You just need to take ACTION.
Set a goal to make at least one video this week.
Just like anything else, the more you do it the better you get. I personally try to upload at least one new video each week.
Each video you upload to YouTube, it’ll just generate more traffic for you. The videos can produce a nice passive income that continues to rise.
It’s truly one of the easiest ways to get targeted traffic and to put money in your bank account.
Video marketing is evergreen. You can count on this to continue to work well into the future.
Best of luck to you!