A lot of affiliates find a product they want to sell and then blast out one or two email messages about it, blog about it, and post on Facebook. Then they move onto the next product and do the same thing.
You know what?
That strategy may pull in a few sales, but you’re not going to be breaking sales records any time soon. If you want to S.E.L.L. more, then check out this step-by-step strategy:
- Select a Product
- Edutain Your Prospects
- Load Your Autoresponder
- Launch Your Series
The point is to create an autoresponder series around a specific offer.
That way, your prospects get multiple exposures to each product you’re selling, which results in more sales and bigger commission checks for you.
Let’s take a closer look at how to S.E.L.L. more of any affiliate offer.
Step 1: Select a Product
The first step is to select a good affiliate offer. You can find these offers on a site like Clickbank.com.
Now many affiliates focus on what they get out of the offer, like a high conversion rate and big commissions. Forget about all that for a moment.
Instead, look at what your customers get. Specifically, review the product to be sure it’s a good solution that you’d be proud to recommend to anyone, including your mother and your best friend. If you have any qualms about the quality of the offer, skip it and find something else.
Once you find a good product, then look at the other factors, such as the commission rate, how good the sales letter is and so on. Then select your offer and move on to the next step…
Step 2: “Edutain” Your Prospects
Now what you’re going to do is write a series of five to seven emails that focus on something related to the product. You’ll be “edutaining” your readers, which means you educate them while entertaining them with a conversational or even humorous style of writing. Each email will be part content (the educating part) and part pitch.
TIP: Each email should naturally lead your prospect to the paid product. A good way to do this is by telling your prospects what to do, but not HOW to do it. They’ll have to purchase the product to get the complete details.
Let’s suppose you’re selling a weight-loss guide. You might create a five-part series called “The Five Secrets for Rapid Weight Loss.”
Or maybe you’re selling an organic gardening product. Your series might be, “The Seven Deadliest Bugs In Your Garden – And How to Get of Them For Good.”
Figure out what your series will be about, outline each email, write it, and move on to the next step…
Step 3: Load Your Autoresponder
Now load up your messages, and set them to go out from one to three days apart from each other. You want to get your emails in front of your prospects every few days so they don’t forget about you (or the offer) in between emails.
Step 4: Launch Your Series
Once it’s loaded, set it to go out to your existing subscribers. You can also set add these messages into your regular autoresponder series so that new subscribers will see the series. This is also a good time to drive fresh traffic to your lead page so that you can get new prospects seeing all your content.
So there you have it – a quick and easy way to S.E.L.L. more of any offer.
Now is a great time to put this proven strategy to work, so get busy selecting your product and writing your autoresponder series today!