This is continuing from Part 1. You can read about the first 5 methods at http://operationquickmoney.net/create-your-info-products-fast-part-1.
6. Do a Webinar
The beauty of doing a webinar is that you get multiple products out of it. Namely:
- Product 1, the live webinar. Live events tend to be considered premium products, so the seats to a live webinar are often sold at a premium price. Even better is if you offer to field questions at the end, which you can frame as group coaching.
- Product 2, the recordings to the webinar. You can use the recordings as an order-form upsell to those who purchase the webinar (or you can offer them as a nice bonus). You can also sell these recordings as a stand-alone products.
- Product 3, the webinar transcripts. These too work as good upsells or bonuses for those who attend the webinar itself. You can also use these transcripts, in whole or in part, as lead magnets or standalone paid products.
If your webinar covers multiple tips or topics, you can even excerpt out part of the recording and use that as a lead magnet or a tripwire to get prospects interested in purchasing the entire webinar or webinar series.
Here’s a related idea…
7. Splinter an Existing Product
The idea behind this strategy is to take one of your existing products, excerpt out a portion of it, and then sell this splintered portion individually or use it as a lead magnet.
Let me give you a few examples:
- You have a kettlebell training video course. You splinter off one video module and sell it individually.
- You have an ebook on the topic of organic gardening. You excerpt out the chapter on recognizing and treating plant diseases, and then sell this report as a tripwire product.
- You have a home-study course on the topic of online traffic generation. You splinter off the part of the training that focuses on social media marketing and sell this portion separately.
- You have an ecourse with coaching built in. You sell the curriculum for the course.
- You have a series of webinar recordings. You excerpt out one or two recordings and sell them separately.
Once again, this is an extremely fast way to create a new product. However, one of the big advantages is that the splintered product will naturally lead to the main product. And that means you’re creating a product with a backend sales opportunity already built into it.
8. Compile Multiple Existing Pieces
If you’ve been in business for any length of time, then you probably have a lot of content. This includes paid products, lead magnets, blog content, newsletters, social media posts, posts you’ve made on forums, guest-blog posts, and more.
To create something entirely new in lightning-quick time, all you have to do is compile multiple existing pieces. You may need to tweak them to make them flow together, but this still beats trying to create something from scratch.
- Compile multiple blog posts to create a report. You may need to create transitions and introductions between posts to make it read more smoothly. Alternatively, let readers know this is a compilation of your best posts.
- Compile multiple reports and articles to create an ebook. Again, you’ll need to create transitions, but it’s faster than writing it all from scratch.
- Turn a digital product (such as an ebook) into a physical product. This increases the perceived value of the product, even if you don’t otherwise add value.
- Transform a text product into a video product (or vice versa). This is another way to increase the perceived value of a product.
- Turn your content into examples or swipe files. This particular strategy is aimed at those of you who are creating and selling marketing related information. For example, you might compile your best and most high-response blog posts, social media posts, Facebook ads, sales letters, lead generators and more to show other marketers how to create content that engages prospects and gets them hitting the order button.
Here’s another idea…
9. Create a Product “On The Fly”
The idea here is to create content in real-time for one purpose while you’re creating content for another purpose.
For example, let’s suppose you sell personal email coaching to students. Every day you’re going to get interesting questions landing in your inbox that you need to answer. In some cases, you may get the same type of question over and over, which tells you this question is in-demand. What you can do is turn your answers into an entirely new product.
TIP: Don’t forget that you can also copy and paste these FAQs whenever you get a similar question from a student. Just tweak to fit the individual’s scenario. This is a huge time saver!
10. Use a Tool Like Dragon Naturally Speaking
If you’re creating text content, then part of what will take so long is simply your ability (or lack of ability) to type quickly. That’s where this solution comes in. Just use a speech-to-text technology such as Dragon Naturally Speaking to create your product. You may need to do a little tweaking when it’s all done, but many people find this much faster than trying to type it out.
Here are two twists on this strategy:
- Have someone interview you on the phone. The recording itself is one product. You can also get the transcription of the call as another product.
- Do an audio recording. In this case, you just speak on a topic without anyone interviewing you – basically, give a podcast. The audio recording is one product, and you can get the audio transcribed as well.
You don’t need a lot of time to create a lot of products. Instead, you just need to get a little creative. That’s where the above 10 methods come in, which will have you creating products faster and easier than you ever thought possible.
So put these methods to work for you right away, because you could have a new product ready to go in as little as 20 minutes from now!
P.S: Do you want to learn how you can create your info-product from a simple blog? I’ve posted to teach this for free at: