There are 2 parts to this training, Part 1 is about the “foundation” strategy I use for all of my online business and part 2 is about the “breakthrough”.
Enjoy the training…
People seem to find making video Ads …. a bit scary…. so at this point – there is space to spare for very, very little outlay.
But making YouTube Ads does not need to be scary.
All you need is this free guide and a sense of purpose, and YOU could be accessing that market in the space of a few days…
Why advertise on YouTube?
You might be asking yourself that – why take the time and allocate the budget to YouTube?
Better still, YouTube has excess capacity in its ad inventory, which is ripe for the plucking! Because YouTube ads requires advertisers to make a video, it provides an instant barrier that has some advertisers hesitating.
That means cheap clicks for those of us willing to make a simple video.
So…. let’s learn about the types of ads available to you.
Whether you want leads, sales, YouTube subscribers or exposure for your brand – YouTube ads have you covered.
There are three main types to choose, so let’s begin with:
Type 1 – In-Stream Ads
In-Stream ads need to capture the attention of your prospects in the first five seconds.
After these first five seconds, viewers then have the choice to continue watching your ad or click the “Skip Ad” button and continue on to watch the latest ripped-off Zombie Movie, cat video or viral internet prank.
The biggest advantage of these ads is they give you instant mass-visibility and are charged on a Cost-Per-View (CPV) basis. The amount paid per view depends heavily on how in-depth you target the audience.
The good news is that the ad is free until it reaches 30 seconds or is played in full, after that – you’re charged for the view.
Here’s one from Mothercare. Cute eh?
Using this type of ad disrupts the viewers’ attention, and makes them focus on the advertiser’s message.
The user is then given the choice by YouTube to continue watching the ad or skip it.
When the ad is clicked it takes the user to the advertiser’s landing page…
This ad gets cheap exposure to (targeted) prospects who are demonstrably interested in their content.
Choose the In-Stream YouTube ad type if you want higher ‘instant’ impressions.
A quick tip…
Write your copy so that it grabs your viewer by the throat within the first 5 seconds.
Target your In-Stream Ads at visitors who –
Type 2 – In-Display Ads
In-Display ads are the ones appearing to the side of whatever content it is you are watching on YouTube.
Shown at the top of the recommended content, they catch attention as viewers are seeing other content.
With “native advertising” being all the rage, YouTube now blends the ads with the other organic listings, rather than highlighting it in a yellow box (as used to be the case).
That’s a good thing for advertisers.
BlueHost, a web hosting company, uses an In-Display to promote their content – A ‘Beginners Guide’
Note how they target people viewing similar content – about WordPress or SEO.
In-Display ads do not link directly out to Landing Pages – They are designed to keep the viewer inside of the YouTube ‘space’.
Choose the In-Display YouTube ad type if… you want to build your channel subscribers and / or you want more views on your YouTube content.
A quick tip…
In-Display ads don’t take users directly to your website, so you need to build calls to action into your video content to shift viewers to your Landing Page.
Type 3 – In-Search Ads
In-Search ads respond to queries typed into the YouTube search box.
These ads are placed above the organic listings and contain a little yellow ad box next to their thumbnail.
So – type in ‘learn spanish’ –
Rosetta Stone and Babbel are both appearing in the In-Search results.
Notice how they appear above the organic listings – this is in response to the In-search ad function.
The Babbel video is a short Spanish lesson.
When the lesson reaches the end of the video it then appears with two new clickable buttons that allow the user to visit their main site.
Their Landing Page Looks and feels the same as their content on YouTube to preserve the association between the ad to the conversion page. This is often referred to as ad “congruency” or “ad scent” and is a relatively new concept being discussed by digital marketers despite being somewhat of a common sense observation.
Choose the In-Search ad type if… you want to get views on your YouTube content but do not want to have intrusive interruptions to your content (as with In-Stream ads). They can also be used as part of your wider strategy for building up your YouTube channel in the process.
Here’s a tip:
Make sure you have a clear call to action in the video, an enticing thumbnail image and a strong headline for your video to entice clicks.
Now you’ve got an idea of the various types of YouTube Ads.
Let’s see how we can put them into action for you…
Understand the Types of Ad Targeting:
There are many different types of targeting options available when creating your campaigns.
1 – Keyword Campaigns
Usage: when targeting videos using specific keywords relevant to your niche.
If you have a video about – say – mountain biking, you could use “biking” as a related keyword for targeting.
Remember though – the broader your keyword is, the less relevant your viewer might find the content. You could get a road biker, or a motorbiker, etc… So try to be specific – e.g.
“Biking” is less targeted than “Mountain biking” which is less targeted than “Downhill Mountain biking”….
Another benefit to using keywords it that typically people are diligent about using proper keywords to describe their videos; but generally less so when uploading their videos to particular categories.
2 – Placement Campaigns
Usage: when first getting started
Placement campaigns give you full control of where you video ads appear and are very helpful in that you can screen in what specific videos or channels your ads will appear.
This is certainly a pro because when using keyword based or interest based targeting you are at the mercy of Google to decide what is considered a relevant fit for your content.
The downside to this method is that it is very difficult to scale for most markets and the search volume isn’t as high.
3 – Interest and Topic Campaigns
Usage: when you want to broaden the viewership of your ad.
‘Interests’ refer to the content someone has watched in the past, indicating their interest in that content.
Google note your content viewing habits and place you in segments of interest based behaviours.
“Topics” are the content a viewer is seeking at that moment. They differ from ‘interests’, because at any moment (for example) a hardcore cyclist might also be looking to buy a car. Thus “cycling” is the interest whereas “cars” are the topic.
The advantage of using ‘Topic’ targeting is that you can get a lot of views. The downside is that the views are unlikely to be as targeted as placements or keyword based targeting.
4- Retargeting Campaigns
Usage: To get your message back in front of people who have visited your website!
Retargeting is a great way to engage with past visitors/viewers and focus on people who have already shown some type of interest in your content.
Another benefit to using this type of marketing form is that it’s another touch point on people who might have seen your message from other channels such as Facebook, Twitter or LinkedIn.
The downside is that this method does not expand your net in terms of awareness outside of people who have already heard about your product or service.
An ultimate trick…
Put Your Ads on Competitors YouTube Content
Wouldn’t it be great (and incredibly sneaky!) if you could make your content appear BEFORE your competitors’ main video content?
It’s possible! – utilizing YouTube Ad Placements.
If your competitors’ video allows monetization, you’re in a prime position to steal a spot for your video ad.
First, be aware not every channel allows video ads to appear before their content. But If they do, you’ve struck a potential gold mine.
Go to the main page of YouTube, type in a keyword.
Hovering over the resulting YouTube channel names will give you a quick insight as to their subscriber base and a broad idea as to the amount of traffic their videos receive.
Next, click on the “Filters” tab and check out the options. Default settings filter by “Relevance”, but filter by “View Count” and you will see the most popular results for your chosen keyword.
The example below shows an advertiser for Kinetic Sand, a relatively new toy on the market. They’ve done a great job of placing their advertisement on this particular video.
There’s a strong chance that anyone watching video content about Play-Doh will be interested in what is a similar product, thus making for a relevant ad experience.
Important here is the “More” tab under this video. The included “Statistics” option gives a ton of useful information, in particular, the daily stats about the amount of traffic this video receives.
This will be valuable when you’re considering exposure to your ad with placement. If you decide this is a good video to add to your list of placements, simply copy the URL and add that link to a placement document for your list of potential video placements.
Because monetization is enabled, this entire channel could be a potential location to place your ads.
Related Channels on the right side of YouTube channels is another opportunity for stealing your competitors’ audience. Assuming the user hasn’t hidden the section, you can go through and look for similar channels to the one you are evaluating.
YouTube Ads is very powerful. Yes, it may take some work to get started (and getting used to it), but with this traffic source, you won’t be having traffic problem in your business anymore. 🙂
There are plenty of ways to promote an affiliate program to make money online.
These include promotion via blog posts, webinars, reviews, videos, through emails and on social media. But no matter which method you select, there are proven preselling tactics you can use to boost your conversions.
This checklist reveals these surefire tactics to you. Take a look…
If you tell your prospects the exact same information that they can find on the sales page, then they don’t really have a reason to check with you before they buy a product. That’s why you need to read and review all products before you promote them, and then share information not mentioned on the sales page.
No product is perfect. You know that. Your prospects know that. So if you write glowing reviews that don’t mention any product flaws, then your “review” is going to come across as a completely biased ad. And your prospects are going to lose a little trust in you.
So here’s what you do instead: tell the whole truth about the product, including its flaws. This accomplishes two things:
No matter what kind of content you’re creating, from a review to a hard-sell direct-response ad, your prospect is going to read it with one question on their mind…
“What’s in it for me?”
Your content needs to answer that question. And you do that by showcasing the benefits of the product.
For example: “The titanium casing on this laptop is tough and durable, so it protects your most valuable data if you drop the laptop.”
No matter what you’re selling, your prospect is going to be looking for a reason why they shouldn’t buy the product. These are called objections. You need to raise and then handle the most common objections in your preselling content.
Here are three common objections and how to handle them:
You probably have a lot of competition out there. The vendor is selling the product. Perhaps dozens of affiliates are selling the product. So you need to stand out. You need to give your prospects more bang for their buck.
By adding value to the offer. This means you give a free bonus product or service to anyone who purchases the offer through your affiliate link. For example:
When you get to the end of your review, product comparison, direct ad or other preselling piece, be sure to offer a call to action. This is where you specifically tell people to click the link and take action.
TIP: Don’t use your direct affiliate link. Instead, use a redirect link through your own domain. For example, a link such as yourdomain.com/nifty-offer/ redirects to your affiliate link.
Why do this? Because if the affiliate program ever closes down, moves or you simply do not want to promote that product any longer, you can simply change the link to a different offer. That way, you don’t have thousands of dead links floating around in lead magnets, old blog posts, old videos, etc.
Now here’s a nifty little trick that a lot of people don’t know – but those who do know about it are pulling in nice commissions.
If you’re promoting a vendor which allows you to use iframe technology, then you can actually overlay an attention bar (AKA notification bar) on top of the vendor’s sales page. This floating notification bar is a great place to emphasize the bonus you’re offering to those who buy through your link.
One really good way to start pocketing commissions is adding value to the vendor’s offer. In other words, give away an exclusive bonus for those who buy an offer through your affiliate link.
But here’s the catch: just going through the motions of adding a bonus to the offer isn’t going to boost your commissions.
You need to create something that’s going to get people clicking on your affiliate link.
These are the secrets to creating a bonus that generates more sales — ask yourself these questions…
Here’s the deal: if people don’t want your bonus, then your bonus does absolutely nothing to add value to the offer. That’s why you’ll want to do your market research to find out what your prospects really want. If your prospects are already buying similar products, then you know they’ll jump at the chance to get your version for free as part of the vendor’s offer.
TIP: Check marketplaces like Amazon.com, Google Play store, Apple iTunes store, ClickBank.com and JVZoo.com to see what products are selling well in your niche.
Again, the idea here is to add value to the offer. Just because you’re giving this bonus away for free doesn’t mean that it should be worth very little. On the contrary, your bonus should be valuable – something you could easily sell.
The key here is to offer something valuable without going overboard. For example, if you offer a bonus that’s worth way more than the main product, it’s going to create skepticism. People are going to think the entire offer is junk if they can get so much for so little money. Or they’re going to wonder what the catch is.
When in doubt, offer a bonus that’s valued between approximately half the price of the main offer up to the price of main offer.
For example, if the price of the vendor’s offer is $100, then you can offer a bonus that’s valued at $50 to $100.
In order to help move people towards the order button, your bonus should enhance the use and enjoyment of the main offer.
In other words, don’t just toss any product into the mix. Instead, create something that is a good fit for the main offer.
To make this process as hands free as possible, it’s a good idea to focus on delivering digital bonuses. In fact, with certain affiliate platforms (such as JVZoo) you can deliver these bonuses automatically. Just upload the bonus, and JVZoo will deliver it whenever someone purchases through your affiliate link.
However, in some cases you may decide to deliver something manually, such as a service. However, be sure to reserve these sorts of time-consuming bonuses for high-ticket offers where you believe the service-related bonus is the BEST way to boost conversions.
Here are examples of valuable services you might offer alongside premium products:
Again, since these sorts of bonuses are more difficult to deliver since they take time, you need to weigh the potential conversion boost and commission rate to decide if it’s worth offering a service.
The next thing you need to consider is if you’re creating a bonus that people will look at repeatedly. The reason for this is twofold:
Here are examples of items that are likely to get referenced often:
While your bonus’s primary purpose is to convince prospects to buy an affiliate product through your link, its second purpose is to generate even more sales for you on the backend. That’s why you’ll want to insert an offer and a call to action.
For best results, follow these best practices:
Creating a highly valuable, related and in-demand bonus is a great way to incentivize people to purchase an offer through your affiliate link. Even better is if you insert a backed offer into the bonus, which in turn generates even more profits for you!