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Operation Quick Money Training Newsletter #3

 

Welcome to the #3 issue Operation Quick Money Video Newsletter.

It’s going to contain different types of ideas, tactic and tips about building an info-product business.

And it’s going to be video-based and free!

Here are the videos for the #3 issue…

 

Creation of a Product in as Little as 10 Days

Tips on Finding a Good Domain Name

Tips for Increasing Holiday Sales

Ways to Find New Affiliates

21 Methods for Finding Blog Topics

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101 Sales Funnel

The Sales Funnel 101 course was specifically designed to show even absolute beginners how to set up simple Internet marketing funnels.

Enjoy the training below:

Video #1: A Typical Sales Funnel

Video #2: Sales Funnel 101

Video #3: How Sales Funnels Work

Video #4: The Key to a Successful Sales Funnel

Video #5: Squeeze Page Basics

Video #6: Traffic

Video #7: Your Freebie

Video #8: Getting Your Low and Mid-range Priced Products Right

Video #9: High Priced Products – Where You Start to Make Serious Money

Video #10: Higher Priced Products and Services

Video #11: The Expensive End of The Funnel

If you’re not ready to build your own funnel yet, you can just use mine and profit from all of the hard work I’ve done…

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Step-by-Step Guide to Amazon FBA Summary and Checklist

This summary and checklist is intended to be a “quick reference” companion to the Step-by-Step Guide to Amazon FBA PDF Guide.

Be sure to read through that guide before getting started with Amazon FBA — but once you do read it you can use this document to help you move through the important aspects of the process quickly and efficiently.

 

Checklist #1: Remember your basic workflow

  • Identify a product for which there’s a strong, but still reasonably small, demand.

  • Verify that there are no dominant sellers of that product.

  • Research possible suppliers of that product.

  • Make your wholesale product order and prepare the items for Amazon.

  • Ship your products to Amazon and prepare your product page listing.

  • Be active in managing every step of this process!

The biggest challenge in that workflow is to identify the product that’s going to give you the best chance to reach your goals with Amazon FBA, whether that’s to maximize your profits on this item only, or to potentially build a much larger business over time.

To help you in this process, we’ve created the checklist below.

In summary, you’re going to look at the market that you think might hold the best opportunities, realizing that some categories of goods are more suitable than others.

Start drilling down to try to identify products for which there is a current (and hopefully growing!) demand, but where that demand is not being served by a large number of sellers on Amazon.

The more items you can check below, the more likely it is that product has the potential for some serious financial upside for you on Amazon FBA:

 

Checklist #2: Consider The Physical Characteristics of Your Product

  • Is your product relatively small? (This means almost certainly no larger than 1 cubic foot for your first Amazon FBA project.)

  • Is the product one for which you can take high quality pictures and videos that present the product in a favorable and desirable way?

  • Is the product you’re considering relatively lightweight (i.e., weighing no more than a pound or two)?

  • If you’re going to try to do private labeling, then is the product one for which you can easily and effectively (and affordably!) attach your own brand? Keep in mind that a poorly branded item may actually be perceived more negatively by consumers than a similar generic or non-branded item.

 

Checklist #3: Consider The Financial Elements of Your Product

  • The average sales price for the product is between $12 and $50.

  • Is the product one that you can purchase at a price that’s no more than 20-25% of the price you plan to sell it for on Amazon.com? (When calculating this price, be sure to look for even less expensive items if the shipping costs from an overseas manufacturer are likely to be significant.)

 

Checklist #4: Consider the Market for Your Product

  • No national, name brand already dominates in sales.

  • The product and its market have multiple keywords.

  • The top keywords for the product and its market have a high number of searches done for them.

  • Are there at least two or three similar products for which the Amazon Best Sellers Rank is less than 10,000? (This threshold should not be taken as an absolute minimum, and you may be justified choosing a product with lower current rankings if the other considerations are favorable.)

  • Do the currently top selling products have an average of less than 300 customer reviews on Amazon?

  • Is there the potential to position your product differently from the current FBA sellers? (We’re talking about things like combining your product with other related items, or selling complementary products alongside it, or using unique and creative branding strategies.)

  • Is there the potential to easily develop a market where customers will reorder your product, perhaps even on a regular basis?

That’s it! 🙂

Please leave your comment if you enjoy this checklist and also, the free Step-by-Step Guide to Amazon FBA PDF Guide.

 

 

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The 3 Psychological Triggers That Marketers Are Using On You

Here’s the thing…

Certain websites sell so well is NOT because of the design or the video that they use.

It’s because they understand the psychology of selling and integrate those into their sales messages, regardless of whether it’s a salesletter, email copies or videos.

That’s exactly what you’re about to discover in this article, where we’ll look at 3 psychological sales triggers you can put to work for you starting as soon as today.

You can use these triggers in your sales letters, blog posts, newsletters and more.

You can use them to get more subscribers, get sales, get referrals… or whatever else you need to grow your business.

Here they are…

 

Sales Psychology Trigger 1: Evoke Reciprocity

Reciprocity works like this: if you give your prospects something valuable, they’ll feel obligated to give you something in return. This “something” might be a referral, a sale, an email address, or something else of value to you.

The reason this works is because we tend to get psychologically uncomfortable when we feel like we owe someone something.

TIP: This doesn’t work on everyone. Some people have an entitlement mentality, and you could deliver valuable stuff to their door all day long. And yet they’d have no feeling whatsoever that they owe you anything.

On the flip side, you can’t be a conditional giver. In other words, you can’t give with the expectation of receiving something back. So give freely and don’t worry about whether others are giving you anything in return. Help your prospects, even if you aren’t rewarded for it. If nothing else, this will give you a great reputation in your niche (which, in turn, will boost sales).

So how do you work this into your marketing?

The easiest way to do this is by offering a free lead magnet product, and then sending good content to your mailing list.

You can also share good content on your blog and social media platforms. These simple steps will trip the reciprocity trigger.

Take note…

The key to making this work is to remind people of the trigger when you ask them for a favor.

For example: “Since I’ve given you this free video, I’d like you to do a favor for me – click this link to tell your friends about the video. They’re sure to love it just as much as you!”

See how that works? You remind people what you’ve given them, and then you ask for what you want. It’s an “I’ll scratch your back if you scratch mine” sort of concept. And yep, it works like crazy to boost response rates.

Now let’s have a look at the next trigger…

 

Sales Psychology Trigger 2: Arouse Curiosity

Curiosity is a powerful motivator. That’s because when you inject it into your content, it’s like creating an itch that your readers need to scratch. And the only way they can scratch this itch is by taking some specific action (such as joining your list or buying a product).

Do you ever remember the original BluBlocker sunglasses and their advertising?

Marketing expert Joseph Sugarman eventually took over the marketing for these glasses, and they sold tens of millions of pairs. One thing Sugarman did was create curiosity in the original TV ads.

How?

By showing the reactions of real people as they looked through the sunglasses for the first time. They usually exclaimed, “Wow!” And then they’d go on to talk about how everything looked so amazing, and how they’d never worn sunglasses like this before.

Sugarman admitted that they could have slipped a BluBlocker lens over the camera lens to show the home audience what it’s like to look through those sunglasses.

But they didn’t do it, because they wanted arouse the home audience’s curiosity about what it’s like to look through those glasses.

The only way to scratch that curiosity itch was to order the sunglasses by mail. It worked! The BluBlocker company sold millions of pairs of sunglasses in their first few years.

Now you too can use curiosity. Let me give you a few examples…

Example 1: Use curiosity to ensure people keep reading.

Whether it’s a blog post, email, report or even a sales letter, you can evoke curiosity in the beginning or even the middle to keep people reading until the end.

Let me give you a few specific examples:

  • Build anticipation in the introduction. This works really well for content such as blog posts, newsletter articles and reports. Simply tell people what they’re going to learn in the report or article and arouse curiosity in the process.

For example: You’ll find out what exercise the world’s most elite militaries have used for 500 years to train their best soldiers!

  • Tell a story, but don’t quite finish it. This arouses emotion, which is a good thing. But if you don’t finish the story right away, it also arouses curiosity.

For example: So you’re probably wondering if Jane met her goal and lost 50 pounds. You know what? I think the results are really going to surprise you. I’ll tell you all about them in just a few minutes. But first, let me share with you the #1 mistake dieters make that stalls your progress…

  • Whet their appetite for what’s coming. You can do this anywhere in a sales letter, article or report.

For example: Jane got amazing fat-loss results using the same secret your favorite Hollywood celebrities use when they need to shed the fat fast. You’ll discover this secret in just a moment. But first…

Example 2: Make people curious about a product.

Let’s say you’re selling a book about how to get traffic. You might arouse curiosity by saying something like this:

You’ll discover the closely guarded traffic source that’s never been revealed before – just wait till you see how much traffic it brings!

You can bet anyone who is interested in getting more traffic will be a bit curious about this little-known traffic source.

Here’s another example that would make a great benefit statement in a bulleted list:

You’ll find out which common herb reduces fine lines and wrinkles – you may already have it in your cupboard! (See page 15 to find out what it is.)

So you can see how this all works. Make people curious, and you’ll keep them hooked on your content, joining your list and buying your product just to satisfy their curiosity.

Now the next powerful sales trigger…

 

Sales Psychology Trigger 3: Be Specific

People are always a little skeptical whenever they’re reading bold claims in ads or other content. However, there are ways to reduce their skepticism and make them more likely to believe what you’re telling them.

One of these ways is by being specific about your claims.

The best way to explain this is with an example. Take a look at these two statements:

  • Statement 1: You’ll find out how Jorge made $5000 last month with Facebook ads, and how you can too!
  • Statement 2: You’ll find out how Jorge made $5223 last month with Facebook ads, and how you can too!

Those statements are exactly the same, except for the dollar amount. The first one is an even $5000, whereas the second statement is very specific.

Guess which statement is more compelling?

If you guessed Statement 2, you’re right. That’s because it’s highly unbelievable that someone made exactly $5000 last month. It’s far more believable that they made $5223. Because the claim is specific, it seems more believable.

This doesn’t just work for dollar amounts – it works for most anything where you can be specific about a number. This includes:

  • Length of time. For example, “31 days” is more specific than “one month.”
  • Weight. “Jack lost 63.5 pounds” is more specific and believable than “Jack lost 60 pounds.”
  • Other dimensions such as length and width. “The plants grew 13 inches tall” is more specific and believable than saying they “grew about a foot.”
  • Number. For example, “15,955 subscribers” is more specific and believable than “about 16,000 subscribers.”

So you get the point. Whenever you can be specific about a number or any other detail, do so because people are more likely to believe specific claims.

So use these psychology triggers in your next marketing campaigns.

By the way, did you realize that I use 2 of the triggers for the title of this article to get your attention to read?

That’s triggers in action – without being obvious.

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The 10 Things You Can Do To Promote Your Product Better

Do you know what the key is to selling a lot of products?

It’s this: taking consistent steps every day to promote your product.

If you’re wondering what kind of steps to take, you’re in luck. That’s because you’re about to discover the 10 smartest things you can do to promote your product. Take a look…

 

1. Install an Affiliate Program

This doesn’t mean you go to ClickBank or JVZoo, set up an affiliate program, and then sit around twiddling your thumbs while waiting for the sales to roll in. Instead, you need to be proactive. You need to work your affiliate program if you want it to work for you.

Check out these three tips:

Find and Recruit Top Affiliates

If you wait around for the best affiliates to find you, you’re going to be waiting around forever. That’s why you’ll want to find, befriend and then recruit these top affiliates. Here are three places to find them:

    • See who has the bestsellers in your niche, as these top vendors also make excellent affiliates.

 

    • Check your competitors’ affiliate contests to see who is winning them. These winners are your potential super affiliates.

 

  • Run a search in Google and on Facebook for your niche keywords to uncover marketers with big platforms (popular blogs, big networks on social media, and big mailing lists).

Next…

Stock Your Affiliate Center

In other words, give your affiliates everything they need to promote your product. This includes rebrandable content such as:

  • Reports
  • Solo emails
  • Autoresponder series
  • Videos
  • Social media blurbs
  • Blog articles
  • Graphical ads

And finally…

Motivate Affiliates

You can do this by:

  • Running affiliate contests with exciting prizes.
  • Offering incentives to the top affiliates on an ongoing basis.
  • Running events such as product launches, flash sales and more.

If you do these three things, you’re sure to have a profitable affiliate program.

Now let’s take a look at another smart way to promote your product…

 

2. Get Prospects On A Mailing List

You already know this. Maybe you’ve even started building your list. But have you segmented this list according to more narrowly targeted interests? And are you following up with this list?

The good news is that you can do a lot of the follow-up automatically, using your autoresponder. Here are specific ideas and tips for following up:

    • Send out a multi-part series. For example, send out a five-part series called, “The Five Steps To Creating a Bestselling App,” or “The Five Secrets for Growing Prize-Winning Roses.”

 

  • Focus on promoting just one offer. Every email you send should promote just ONE offer. If you promote multiple offers, your prospect will face too many choices and is likely to not choose any of them.

TIP: The exception here is if you’re sending out a gear list, which is a list of all the tools and resources someone needs to achieve some goal.

    • Offer emails that are part content, part pitch. The content should naturally lead to the paid offer. For example, if your email is teaching people how to set up a blog, then you can promote a WordPress plugin within that email.

 

  • Send out a variety of emails. This includes long articles, short tips, emails where you ask for feedback and opinions, emails that direct to your blog or social media platforms, solo ads, case studies, product review or comparisons, links to video tutorials, etc. Create a variety of content and see what your audience responds to the best.

Now the next promotional idea…

3. Go Viral

The idea here is to get people in your niche talking about your product through the use of viral marketing. In other words, let your prospects and customers spread your marketing message among their networks.

Here are tips for optimizing this strategy:

    • Keep it short. Anything that’s quick and easy to consume is more likely to go viral. This includes memes, infographics, quotes, short articles, short videos (less than three minutes), and similar content.

 

  • Create share-worthy content. This is the most important factor in creating good viral content. You need to share content that creates an emotional response. This response might be:

Wow, I’ve never seen anything like this!

Whoa—this is such a clever idea!

This is so inspiring!

Awwww…

Ha ha—love this!

This makes me so mad—I want to do something.

    • Offer a call to action. People are much more likely to share content if you specifically tell them to do so. E.G., “Click here to share this with your friends and give them a big smile…”

 

  • Bonus tip: give people an incentive to share the content. You might offer them a valuable and desirable freemium in exchange for them sharing your content on social media. (You can do this using a tool like SocialShareMonkey.com, or RaffleCopter.com if you’re running a contest.)

Next…

 

4. Become a Guest Blogger

A good way to get exposure, establish yourself as an expert in the niche, and drive targeted traffic back to your site is through the use of guest blogging. Here are tips for optimizing this strategy:

    • Look for blogs in your niche that accept guest authors. You might start with a Google search to see if anyone in your niche has put this sort of list together (e.g., “list gardening blogs that accept guest articles”). Or you can search directly for these blogs (e.g., “gardening blog guest author,” “gardening blog guest article,” “gardening blog submit article,” “gardening blog content submission guidelines”… etc.).

 

    • Read and follow content submission guidelines. Popular blogs get a lot of submissions, so they’ll toss yours out in a millisecond if you don’t follow their submission guidelines to the letter.

 

    • Offer exclusive, unique content. Blog owners don’t want to publish content that’s already been published all over the web. That’s why you’ll have a better chance of your content getting submitted if you give them something unique.

 

  • Use your byline wisely. Don’t use it to talk about yourself. Instead, use it as a mini advertisement to drive traffic back to your site. E.G., “Did you like this article? Now you can get five more tips for doubling your conversion rate by clicking here…”

Next up…

 

5. Do Webinars

Holding a free webinar for your prospects comes with multiple advantages, including:

    • You can use it to build relationships with your prospects. Delivering good content will build trust.

 

    • You can use it to build a list and/or segment your existing list. Just be sure to have all webinar participants register by signing up for your list.

 

  • You can use it to generate sales for your product. You can promote the product from within the webinar as well as in the follow-up emails to your new list.

Here are two tips for optimizing this strategy:

  • Create high-quality content. People don’t want to watch a webinar if it’s all one big pitch. Instead, deliver part of the solution inside the webinar, and then promote a product at the end that delivers the rest of the solution. In other words, the webinar content should naturally lead to the paid offer.

Example: If you’re selling a weight-loss book, then offer a free webinar with “7 Surefire Tips For Getting Your Beach Body.”

  • Engage people. Don’t just blast out a webinar that’s little more than a one-way dialogue. If people wanted that, they could just watch a video. Engage your audience. Ask them questions. Encourage them to ask you questions.

Here’s another idea…

 

6. Run a Flash Sale

The beauty of the flash sale is that it can generate a whole lot of excitement around your product in both your prospects as well as your affiliates. That means that even after the sale itself is over, you’ll continue to have affiliates who are promoting your products and new customers streaming through your virtual doors.

Here are two tips for getting the most out of your flash sale:

    • Build anticipation. The sale itself is short – just a matter of hours – so you want to build anticipation for days in advance. You want people breaking down your virtual door, hot with anticipation. You do this by sending out a series of benefit-driven emails the week before.

 

  • Use a countdown timer on the sales page. This will really kick up the sense of urgency a few notches, and boost those conversion rates.

Next idea…

7. Distribute Your product to Influencers

The idea here is to get your product into the hands of the most respected people in your niche. If they like what they sell, they’ll review and promote your product.

Here’s where to find these influencers:

    • Search Google for those who own the most popular blogs in your niche. Pay particular attention to those blogs where the owner reviews and promotes other peoples’ products.

 

    • Search Facebook for your niche keywords to see who owns the most popular Pages and Groups. In particular, look for big and active groups.

 

  • Visit niche forums to see whose well respected in the niche. The forum owner is your first-choice partner, but you may find visitors who also hold a lot of influence in the community.

Next up…

 

8. Use Multimedia

This is a very simple idea, but it’s very effective: simply use video promos to reach a wider audience. You can even add a video sales letter alongside your regular sales letter to accommodate more of your prospects’ preferences for the way they receive information.

TIP: Use LetVidiMaze on your website. Click here to see this software.

Here’s another idea…

 

9. Purchase Advertising

We’ve talked about a lot of totally free ways to drive traffic and generate sales, but don’t overlook paid advertising. Often this is the quickest way to drive highly targeted traffic to your site.

Here’s where to place these ads:

    • Facebook ads. This is a highly targeted platform, as you can define your audience very narrowly by demographics and even behaviors.

 

    • Google AdWords. This is a pay per click platform, so your ads will show up alongside the organic search results.

 

    • Sites in your niche. You may know about some of these sites off the top of your head already. You can also find them by searching Google for your niche keywords alongside words like “advertisers” or “buy advertising.”

 

  • Ad brokers. Sites like BlogAds.com match advertisers to content publishers. It’s worth investing some money to see how well your ads do on these platforms.

 

10. Test and Track

One of the best way to put more money in your pocket is to test, track and tweak your sales letters and ad campaigns to boost your conversion rate. For best results, follow these two tips:

    • Get your hands on a good tracking tool. Platforms like Facebook ads have built-in tools. You can also use tools such as Piwik.org.

 

  • Focus on factors that will make the biggest impact. That includes sales letter headlines, calls to action, and pricing.

Here’s one more…

 

Bonus 11: Tap Into Social media

Social media is a great way to engage your prospects, build relationships with them, and then drive them to your sales pages and lead pages. For best results, focus your efforts on the top social media platforms, including:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+

Now here’s a specific way to tap into social media to drive traffic back to your site: run a contest.

People will need to join your list in order to enter the contest. And you can even give people extra entries in the contest by telling their friends about it. This is easy to do using a tool like RaffleCopter.com, and it’s a great way to make your contest go viral in a big way.

RESOURCE: If you don’t want to spend on advertising, use TweetPush software to get free traffic.

 

Conclusion

You just discovered the 11 smartest things you can do to promote your product. Any one of these methods will produce great results for you. Even better is if you put in place a strategy for implementing all of them. So start snapping these pieces in beginning today, because I think you’ll love your results!

 Please LIKE today’s blog post and leave your comment.

 

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