Your 21 Fill-In-The-Blanks Email Subject Line Templates

Your email subject line is one of the most important parts of your email. That’s because it has one job: to get attention and get the open. If it fails, your entire email fails.

So how do you write an awesome email subject line? Simple – just fill in the blanks on the following templates! Take a look…

1. [Something bad happened]—now what?
Example: Your product launch bombed – now what?

2. [Option 1 or Option 2] – which is better?
Example: PPC or Facebook ads – which is better?

3. Last chance: [get some benefit/discount/etc]!
Example: Last chance to get 75% off!

4. [This thing] disappears in 24 hours…
Example: This $50 off coupon code disappears in 24 hours…

5. [Buy something now] and save [$X amount]…
Example: Buy Contentaire now save $25…

6. How to [get a benefit] on a shoestring budget…
Example: How to start a business on a shoestring budget…

7. How absolutely anyone can [Get a Benefit]…
Example: How absolutely anyone can write an amazing novel…

8. [Number] weird ways to [Get a Benefit]…
Example: 3 weird ways to get rid of belly fat…

9. How to [Get a Benefit], fast…
Example: How to get rid of aphids, fast…

10. Who else wants to [Get a Benefit]?
Example: Who else wants to catch trophy fish?

11. The #1 best way to [Get a Benefit]…
Example: The #1 best way to choose a puppy…

12. How safe [is your object]?
Example: How safe are your online accounts?

13. [Some process] made easy…
Example: Getting rid of cellulite made easy…

14. I’m pulling the plug [on some offer]…
Example: I’m pulling the plug on this early-bird offer tonight…

15. Are you making these [type of] mistakes?
Example: Are you making these copywriting mistakes?

16. How [some specific thing][resulted in some bad thing]…
Example: How my addiction destroyed my career…

17. Are you afraid of [some task]?
Example: Are you afraid of testing and tracking?

18. Get the insider secrets to [some topic]…
Example: Get the insider secrets for profitable product launches…

19. Do you ever [feel or act some way]?
Example: Do you ever hate trying on bathing suits?

20. How to think like [some successful person]…
Example: How to think like a wealthy entrepreneur…

21. Ever dream about [some good thing]?
Example: Ever dream about traveling to Europe?

22. You’ll never believe what this [type of person] did…
Example: You’ll never believe what this waitress did to start a business…

23. Start [getting some benefit] for just [low dollar amount]…
Example: Start getting targeted traffic for just $1…

24. How I [did some astonishing thing]…
Example: How I got on the New York Times bestseller list…

25. FLASH SALE: [description]
Example: FLASH SALE: Four hours, $40 off!

26. The quick and easy way to [Get a Benefit]…
Example: The quick and easy way to lose 10 pounds

27. Why [something bad happens]…
Example: Why businesses fail…

28. Here’s why some [people] almost always [get good results]…
Example: Here’s why some runners almost always win their races….

29. Is [something you thought was a good thing actually doing a bad thing]?
Example: Is your novel putting people to sleep?

30. The ultimate guide to [getting some benefit]…
Example: The ultimate guide to remodeling your kitchen…

31. The ultimate list of [some type of thing]…
Example: The ultimate list of email subject line templates…

32. A surprising way to [get a benefit]
Example: A surprising way to get a promotion…

33. How to simplify [some process]
Example: How to simplify conversion testing…

34. Want [some benefit]? Read this…
Example: Want more traffic? Read this…

35. What’s even better than [some good thing]?
Example: What’s even better than eating chocolate cake while dieting?

36. The article every [type of person] needs to read…
Example: The article every parent needs to read…

37. Why you need [some thing]…
Example: Why you need this meal-planning app…

38. Where to get [some good thing]…
Example: Where to get the best hotel discounts…

39. Can you [get a good result] without [some specific thing]?
Example: Can you land a $100,000 job without a college degree?

40. The science behind [some topic]
Example: The science behind melting fat…

41. Save [time/money] with these [type of] hacks…
Example: Save time with these productivity hacks…

42. Don’t [take some action] until [you do some other thing]…
Example: Don’t buy a DSLR camera until you read this…

43. Should you [take some action]?
Example: Should you upload your book to Kindle?

44. [Something useful] for [some group of people]…
Example: Delicious, easy recipes for dieters…

45. How to get your first [desirable result]…
Example: How to get your first book deal…

46. Improve [some result] fast…
Example: Improve your golf swing fast…

47. Skip the [type of] learning curve…
Example: Skip the car-buying learning curve…

48. Avoiding [some bad thing]…
Example: Avoiding dangerous toxins in your foods…

49. The secrets behind [some topic or result]…
Example: The secrets behind writing $1 million copy….

50. An embarrassingly simple way to [get a benefit]…
Example: An embarrassingly simple way to impress your dinner-party guests…

So there you have it – fill in the blank email subject templates. Put these to work for you today to see what they can do for your open rates!

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