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The 10 Things You Can Do To Promote Your Product Better

Do you know what the key is to selling a lot of products?

It’s this: taking consistent steps every day to promote your product.

If you’re wondering what kind of steps to take, you’re in luck. That’s because you’re about to discover the 10 smartest things you can do to promote your product. Take a look…

 

1. Install an Affiliate Program

This doesn’t mean you go to ClickBank or JVZoo, set up an affiliate program, and then sit around twiddling your thumbs while waiting for the sales to roll in. Instead, you need to be proactive. You need to work your affiliate program if you want it to work for you.

Check out these three tips:

Find and Recruit Top Affiliates

If you wait around for the best affiliates to find you, you’re going to be waiting around forever. That’s why you’ll want to find, befriend and then recruit these top affiliates. Here are three places to find them:

    • See who has the bestsellers in your niche, as these top vendors also make excellent affiliates.

 

    • Check your competitors’ affiliate contests to see who is winning them. These winners are your potential super affiliates.

 

  • Run a search in Google and on Facebook for your niche keywords to uncover marketers with big platforms (popular blogs, big networks on social media, and big mailing lists).

Next…

Stock Your Affiliate Center

In other words, give your affiliates everything they need to promote your product. This includes rebrandable content such as:

  • Reports
  • Solo emails
  • Autoresponder series
  • Videos
  • Social media blurbs
  • Blog articles
  • Graphical ads

And finally…

Motivate Affiliates

You can do this by:

  • Running affiliate contests with exciting prizes.
  • Offering incentives to the top affiliates on an ongoing basis.
  • Running events such as product launches, flash sales and more.

If you do these three things, you’re sure to have a profitable affiliate program.

Now let’s take a look at another smart way to promote your product…

 

2. Get Prospects On A Mailing List

You already know this. Maybe you’ve even started building your list. But have you segmented this list according to more narrowly targeted interests? And are you following up with this list?

The good news is that you can do a lot of the follow-up automatically, using your autoresponder. Here are specific ideas and tips for following up:

    • Send out a multi-part series. For example, send out a five-part series called, “The Five Steps To Creating a Bestselling App,” or “The Five Secrets for Growing Prize-Winning Roses.”

 

  • Focus on promoting just one offer. Every email you send should promote just ONE offer. If you promote multiple offers, your prospect will face too many choices and is likely to not choose any of them.

TIP: The exception here is if you’re sending out a gear list, which is a list of all the tools and resources someone needs to achieve some goal.

    • Offer emails that are part content, part pitch. The content should naturally lead to the paid offer. For example, if your email is teaching people how to set up a blog, then you can promote a WordPress plugin within that email.

 

  • Send out a variety of emails. This includes long articles, short tips, emails where you ask for feedback and opinions, emails that direct to your blog or social media platforms, solo ads, case studies, product review or comparisons, links to video tutorials, etc. Create a variety of content and see what your audience responds to the best.

Now the next promotional idea…

3. Go Viral

The idea here is to get people in your niche talking about your product through the use of viral marketing. In other words, let your prospects and customers spread your marketing message among their networks.

Here are tips for optimizing this strategy:

    • Keep it short. Anything that’s quick and easy to consume is more likely to go viral. This includes memes, infographics, quotes, short articles, short videos (less than three minutes), and similar content.

 

  • Create share-worthy content. This is the most important factor in creating good viral content. You need to share content that creates an emotional response. This response might be:

Wow, I’ve never seen anything like this!

Whoa—this is such a clever idea!

This is so inspiring!

Awwww…

Ha ha—love this!

This makes me so mad—I want to do something.

    • Offer a call to action. People are much more likely to share content if you specifically tell them to do so. E.G., “Click here to share this with your friends and give them a big smile…”

 

  • Bonus tip: give people an incentive to share the content. You might offer them a valuable and desirable freemium in exchange for them sharing your content on social media. (You can do this using a tool like SocialShareMonkey.com, or RaffleCopter.com if you’re running a contest.)

Next…

 

4. Become a Guest Blogger

A good way to get exposure, establish yourself as an expert in the niche, and drive targeted traffic back to your site is through the use of guest blogging. Here are tips for optimizing this strategy:

    • Look for blogs in your niche that accept guest authors. You might start with a Google search to see if anyone in your niche has put this sort of list together (e.g., “list gardening blogs that accept guest articles”). Or you can search directly for these blogs (e.g., “gardening blog guest author,” “gardening blog guest article,” “gardening blog submit article,” “gardening blog content submission guidelines”… etc.).

 

    • Read and follow content submission guidelines. Popular blogs get a lot of submissions, so they’ll toss yours out in a millisecond if you don’t follow their submission guidelines to the letter.

 

    • Offer exclusive, unique content. Blog owners don’t want to publish content that’s already been published all over the web. That’s why you’ll have a better chance of your content getting submitted if you give them something unique.

 

  • Use your byline wisely. Don’t use it to talk about yourself. Instead, use it as a mini advertisement to drive traffic back to your site. E.G., “Did you like this article? Now you can get five more tips for doubling your conversion rate by clicking here…”

Next up…

 

5. Do Webinars

Holding a free webinar for your prospects comes with multiple advantages, including:

    • You can use it to build relationships with your prospects. Delivering good content will build trust.

 

    • You can use it to build a list and/or segment your existing list. Just be sure to have all webinar participants register by signing up for your list.

 

  • You can use it to generate sales for your product. You can promote the product from within the webinar as well as in the follow-up emails to your new list.

Here are two tips for optimizing this strategy:

  • Create high-quality content. People don’t want to watch a webinar if it’s all one big pitch. Instead, deliver part of the solution inside the webinar, and then promote a product at the end that delivers the rest of the solution. In other words, the webinar content should naturally lead to the paid offer.

Example: If you’re selling a weight-loss book, then offer a free webinar with “7 Surefire Tips For Getting Your Beach Body.”

  • Engage people. Don’t just blast out a webinar that’s little more than a one-way dialogue. If people wanted that, they could just watch a video. Engage your audience. Ask them questions. Encourage them to ask you questions.

Here’s another idea…

 

6. Run a Flash Sale

The beauty of the flash sale is that it can generate a whole lot of excitement around your product in both your prospects as well as your affiliates. That means that even after the sale itself is over, you’ll continue to have affiliates who are promoting your products and new customers streaming through your virtual doors.

Here are two tips for getting the most out of your flash sale:

    • Build anticipation. The sale itself is short – just a matter of hours – so you want to build anticipation for days in advance. You want people breaking down your virtual door, hot with anticipation. You do this by sending out a series of benefit-driven emails the week before.

 

  • Use a countdown timer on the sales page. This will really kick up the sense of urgency a few notches, and boost those conversion rates.

Next idea…

7. Distribute Your product to Influencers

The idea here is to get your product into the hands of the most respected people in your niche. If they like what they sell, they’ll review and promote your product.

Here’s where to find these influencers:

    • Search Google for those who own the most popular blogs in your niche. Pay particular attention to those blogs where the owner reviews and promotes other peoples’ products.

 

    • Search Facebook for your niche keywords to see who owns the most popular Pages and Groups. In particular, look for big and active groups.

 

  • Visit niche forums to see whose well respected in the niche. The forum owner is your first-choice partner, but you may find visitors who also hold a lot of influence in the community.

Next up…

 

8. Use Multimedia

This is a very simple idea, but it’s very effective: simply use video promos to reach a wider audience. You can even add a video sales letter alongside your regular sales letter to accommodate more of your prospects’ preferences for the way they receive information.

TIP: Use LetVidiMaze on your website. Click here to see this software.

Here’s another idea…

 

9. Purchase Advertising

We’ve talked about a lot of totally free ways to drive traffic and generate sales, but don’t overlook paid advertising. Often this is the quickest way to drive highly targeted traffic to your site.

Here’s where to place these ads:

    • Facebook ads. This is a highly targeted platform, as you can define your audience very narrowly by demographics and even behaviors.

 

    • Google AdWords. This is a pay per click platform, so your ads will show up alongside the organic search results.

 

    • Sites in your niche. You may know about some of these sites off the top of your head already. You can also find them by searching Google for your niche keywords alongside words like “advertisers” or “buy advertising.”

 

  • Ad brokers. Sites like BlogAds.com match advertisers to content publishers. It’s worth investing some money to see how well your ads do on these platforms.

 

10. Test and Track

One of the best way to put more money in your pocket is to test, track and tweak your sales letters and ad campaigns to boost your conversion rate. For best results, follow these two tips:

    • Get your hands on a good tracking tool. Platforms like Facebook ads have built-in tools. You can also use tools such as Piwik.org.

 

  • Focus on factors that will make the biggest impact. That includes sales letter headlines, calls to action, and pricing.

Here’s one more…

 

Bonus 11: Tap Into Social media

Social media is a great way to engage your prospects, build relationships with them, and then drive them to your sales pages and lead pages. For best results, focus your efforts on the top social media platforms, including:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+

Now here’s a specific way to tap into social media to drive traffic back to your site: run a contest.

People will need to join your list in order to enter the contest. And you can even give people extra entries in the contest by telling their friends about it. This is easy to do using a tool like RaffleCopter.com, and it’s a great way to make your contest go viral in a big way.

RESOURCE: If you don’t want to spend on advertising, use TweetPush software to get free traffic.

 

Conclusion

You just discovered the 11 smartest things you can do to promote your product. Any one of these methods will produce great results for you. Even better is if you put in place a strategy for implementing all of them. So start snapping these pieces in beginning today, because I think you’ll love your results!

 Please LIKE today’s blog post and leave your comment.

 

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The 40 Info-Product Ideas Swipe File – Part 2

This is the part 2 of the Your 61 Info-Product Ideas Swipe File we’ve posted earlier.

For Part 2, we’ll be covering the swipe files for the niches of Hobbies and Relationship.

Because it’s a continuity, we’ll keep the numbering as 62 onwards (Part 1 ends at 61).

 

Hobbies

There are hundreds if not thousands of different types of hobbies. That’s why in this section you’ll find generic titles – all you have to do is swap in a specific type of hobby, such as fishing, scrapbooking, golfing, making jewelry, mountain biking, restoring classic cars, etc. Take a look…

62. For Fun and Profit: How to Make Extra Money With Your Hobby

This could be a general product, or you can nichify it to show people how to make money with making candles, painting pictures, making mittens or various other crafts and products.

63. 3 Surprising Ways to Get Your Expensive Hobby Funded for Free

Some hobbies are expensive, such as restoring cars. You can teach people how to get the money they need to pursue their interests.

64. The Secrets for Mastering Your Hobby

This is aimed at people who are at an intermediate to advanced level, such as golfers who want to take another stroke or two off their game.

65. Do What You Love: Finding Time to Enjoy Your Hobby

Another common problem for folks is that they don’t have enough time to pursue their hobby. This product helps them free up time.

66. Hobby Hut Blueprint: A Step-by-Step Illustrated Guide for Building a Shed for Your Hobby

Depending on what type of hobby you’re targeting, people may want to build a shed where they can pursue this hobby. Examples include motorcycle restoration, raising chickens or doing crafts like making stained glass.

67. The Beginner’s Guide to Hobby Bliss

People who are just starting out with a hobby tend to read everything they can get their hands on. As always, this product should be targeted towards a specific type of hobby, such as mountain biking or scrapbooking.

68. How to Start a Local Hobby Group

The idea here is to show people how to start “meet up” groups centered around specific hobbies. Examples include rock hounding groups, spirituality groups or coin collecting groups.

69. The Advanced Hobbyist’s Guide to Conquering Your Hobby

This style of title works particularly well for hobbies requiring some sort of athletic endurance. Examples including conquering an ultra marathon or hiking the Appalachian Trail.

70. Hobby Power: How Your Hobby Reduces Stress and Improves Your Health

Sometimes people feel a little guilty for the time and money they spend pursuing their hobby, especially if a spouse or family member complains about it. This product is aimed at making them feel better about their hobby.

71. How to Turn Your Hobby Into a Side Business

Here’s another product showing people how to make money with their hobby. For example, an experienced bayonet collector can make money identifying rare bayonets for others.

72. The Complete Book to Getting More Out of Your Favorite Hobby

Here’s a general product that would touch on all aspects of a hobby. For example, a book about camping would make product recommendations for camping supplies, describe little-known camping spots, and go over safety issues.

73. How to Turn Your Hobby Into Cash Using Etsy

Here’s a specific product aimed at teaching people how to sell crafts and other handmade goods on Etsy. Selling on Etsy is fairly popular right now, and it’s likely to continue trending upwards.

74. The Hobbyists’ Bible for More Fun and Profit

Here’s another overview book of a specific hobby which also tells people how to make money with the hobby. Generally this is aimed at beginner to intermediate hobbyists.

75. 77 Nifty Hobby Tricks for Getting Better at Your Hobby

Here’s a product aimed at those who have a hobby that requires some skill, such as golfing, making jewelry or writing poetry.

76. Everything You Ever Wanted to Know About Your Hobby

Ever noticed how popular the “Idiot’s Guides” are for specific hobbies? This book would offer the same sort of general overview of a hobby for beginners. For example, a golf book would include everything from buying clubs to developing the proper grip to drives to putting… and everything else.

77. 101 Secrets Every Hobbyist Ought to Know

This title is alluring because it promises to reveal secrets. Again, you’ll target this towards a specific hobby, such as bodybuilding, ice fishing or flower gardening.

78. Burned Out: What to do When Your Hobbies Don’t Seem Fun Anymore

Sometimes people invest a lot of time and money into a hobby, and then they have a lot of expensive equipment sitting around (like a partially restored car) and no motivation to finish it. This product tackles that problem.

79. 31 Days to a Better Hobby

Here’s another product that works particularly well if the hobby requires some skill. For example: “31 Days to a Becoming a Better Bowler.”

80. Your Hobby Made Easy

People love taking shortcuts, which is why this type of product is so alluring. Example, “Jewelry Making Made Easy.”

81. The Hidden Health Benefits of Your Hobby

This product is aimed at athletic type hobbies, such as hiking, skating, running, or skiing. Your product can even discuss how people can do their hobby in specific ways to get even more health benefits. For example, your product might explain how to turn an afternoon of hiking into a high intensity interval training session.

 

Relationships

People who don’t relate well to others have problems with their children, spouse, friends, family, coworkers and others. Here are 20 ideas for helping people form better relationships…

82. Marriage Mastermind: How to Work With Your Spouse to Create a Stronger, Happier and More Loving Marriage

You can position this product as the alternative to couple’s therapy. You can also nichify it, such as by targeting it to Christian couples, young couples, or some other demographic.

83. Capable Communication: A Beginner’s Guide to Conflict Resolution

Some people have problems with others because they communicate in condescending, blaming, or otherwise ineffective ways. This product solves that problem and helps people build better relationships.

84. Soul Mate Hunter: The Art and Science of Finding the Love of Your Life

A lot of people don’t just want to find love – they want to find their soul mate. That key phrase is what makes this particular product idea so effective.

85. Best Frenemies Forever: 77 Warnings Signs You’re in a Toxic Relationship

Toxic or abusive relationships don’t just happen between married couples. A lot of people are finding themselves in toxic relationships with their friends and relatives, too. This product could help them spot the warning signs.

86. 7 Communication Tactics for Dealing With Belligerent Bosses and Co-Workers

Here’s a product idea that’s specifically geared towards those who need to deal with toxic relationships at work. People who find themselves in this position often don’t feel like they can walk away from their job, so they need tools and tactics for creating a better working environment.

87. How Reflective Listening Can Strengthen All Your Relationships

Here’s a product idea that focuses on just one part of communication. You could create a series, with each product focusing on a different component of communication (e.g., “How Showing Compassion Can Strengthen All Your Relationships”).

88. Talking Teenagers: The Loving Parent’s Guide to Getting Your Kids to Open Up

Parents everywhere have communication problems with their kids. Your product could help them solve this problem. Bonus tip: you may consider co-creating this product with a licensed counselor to lend more credibility to your product.

89. The Newlywed’s Guide to Creating a Loving Marriage that Lasts a Lifetime

Many newlywed’s are eager to keep their vows, but also aware of the divorce rates. This is the kind of product you can sell alongside wedding planner books and supplies.

90. Covert Affairs: How to Recognize and Free Yourself from Emotional Abuse

Some people find themselves supremely unhappy, depressed and anxious within their relationships, but they’re not sure why. It may be because of covert emotional abuse, and your product can help them recognize these unhealthy relationships.

91. Improve Your Emotional Intelligence, Improve Your Life

Emotional intelligence, or EQ as it’s sometimes called, is a popular topic as people use it to improve their work relationships, friendships and romantic relationships.

92. Personality Profiles: The Secrets of Understanding People

Here’s a good product idea aimed at people who have relationship problems, or for people who just enjoy developing better relationships.

93. Beyond Facebook: Building Deep, Fulfilling Bonds With Your Friends

The younger generation tends to have a lot of “friends” on social media. This product can show them how to go beyond those sorts of superficial friendships and develop deep bonds.

94. Learning to Love Again: Rebuilding Trust After a Betrayal

Have you ever heard someone say they’re not interested in finding a romantic partner because they’ve been hurt in the past? I bet you know at least one person who’s said this. There are lots of people who feel this way, which is why it’s a fairly big market.

95. Family Circus: The Sane Person’s Guide to Surviving the Holidays With Your Nutty Family

Some people live on the other side of the country from their blood relatives, but they tend to meet up (sometimes with disastrous results) at the holidays. This product addresses that common problem.

96. The Power of Empathy to Create More Loving Relationships

You can nichify this product by aiming it at a specific group, such as those who want to develop better relationships with their spouse, children or even their coworkers.

97. Sharks in the Water: Recognizing the 37 Manipulation Tactics Other People Are Using to Covertly Control You

This title is seductive because no one likes to think others are taking advantage of them or controlling them.

98. Family First: What Smart Parents Know About Raising Loving, Happy Children

Parents worry about “messing up” their children, which is what makes this another enduringly popular topic.

99. Great Expectations: Building Better Relationships Through the Power of Unconditional Love and Acceptance

This product could be nichified to specific types of relationships, such as parent-child relationships, friendships, or romantic relationships.

100. The Art and Science of Compromising With Coworkers, Friends and Family

Some people always find themselves “butting heads” with others. This sort of product solves that problem and helps people develop better relationships.

101. Nonverbal Communication Cues: How to Read Other People’s Minds by Learning to Read Their Bodies

Here’s another somewhat seductive title, because people are attracted to the idea of reading other people’s minds. Take a quick check on Google, and you’ll also find that nonverbal communication is a popular topic, especially with regards to dating.

 

Conclusion…

So there you have it – 101 ideas for your next infoproduct!

Of course as mentioned in Part 1, you should easily be able to spin these 101 ideas into several hundred other ideas. Just mix and match product ideas across different categories, or nichify each idea to create an almost endless supply of ideas.

So what I suggest you do next is take out a fresh piece of paper or open a new text document, and use this report to brainstorm at least a few dozen product ideas in a specific niche.

Warning: don’t let those ideas just sit there and gather dust.

As soon as you’re done brainstorming, pick one of the ideas and start taking action on it right away. Because the sooner you do that, the sooner you’ll be turning your ideas into cash in the bank!

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