Some marketers create a product, sell it, and then brainstorm their next product.
However, Smart marketers are always thinking several products ahead. They don’t just brainstorm a product idea.
Instead, they brainstorm an entire sales funnel.
That’s what this planner will help you do too.
What we’re going to do is start at the entry point of the funnel and work our way through bigger and more expensive products.
Answer these questions to help you plan your sales funnel…
1. Will you have a free entry point into your sales funnel?
2. What type of product will you offer as a lead magnet (AKA, the freebie used to get people onto your mailing list)?
3. What offer will you promote from within the lead magnet? In other words, what is your entry-level product?
4. How much will the entry-level product cost?
5. How will this free product naturally lead people to purchase a paid product?
6. What type of initial autoresponder series will you upload to help convert subscribers into customers? Specifically:
7. What other low-priced entry-level products will be in your sales funnel? List them all here along with their cost. Be sure to note whether these are one-time fees or residual fees (such as monthly membership fees). Generally, these are products that cost from a few dollars to about $25.
8. What mid-level products will you put into your sales funnel? These are product that range in price from about $26 to $99.
9. What high-price (premium) products will you put into your sales funnel? These are products that cost from $100 on up.
10. What entry level services will you offer?
11. What mid-level priced services will you offer?
12. What high-priced services will you offer? (E.G., coaching and
13. Go through each of your products and answer these questions:
14. What affiliate offers will you promote from within your sales funnel? List the products, their prices, and your commission rate.
15. Will you be shipping any physical products? If so, what will you promote in the “ride along” flyer that you include in all shipments?
16. Do you have any joint venture partners with whom you’ve agreed to do co-endorsements? This includes swapping product recommendations and links:
If you’ve made these sorts of co-endorsement arrangements, list the following:
Now that you’ve done a rough outline of your sales funnel, it’s time to fine-tune it. Go back and look at your list of products. Ask yourself if they naturally lead into each other. In other words, are they tightly related so that someone who orders the entry level product will naturally also want the mid-prices and premium products as well?
If there isn’t a natural flow, then go back the drawing board and fine-tune the funnel.
Here’s a simplified example. Let’s suppose you’re selling blogging information. Your products might include:
As you can see, anyone who enters the funnel at any point is likely to want to purchase additional products since they’re all closely related, and they naturally lead to each other.
That’s just one example. No matter what niche you’re serving, you should seek to create a similar suite of products, and then actively cross-promote these products from within various points in your sales funnel.
So go ahead and set some time aside to work on this planner and sketch out your sales funnel.
Be sure to also test products and campaigns as you insert them into the funnel so that your entire funnel converts as highly as possible.
I was having a vacation in Bali with my family… that experience motivated me to record this video posted here.
Because it made me remembered why I started the internet marketing business and it may also be the same reason many of my students ventured into it today.
Enjoy the video…