If your business doesn’t have a Facebook presence yet, then you’re missing the boat.
After all, there’s a good chance that much of your target market is already hanging out on Facebook and logging in multiple times a day.
So why not get your content in front of them?
But hold up…
Facebook is a little different than many of the other communication channels you use.
And that means a whole lot of marketers make the following three mistakes once they start engaging their marketing on social media.
Check it out – are you making these mistakes too?
Social media is, as the name suggests, an interactive social platform. So if you sit on your Page with a bullhorn and just blast out ads, your audience is going to be turned off in big way.
So what should you do instead?
Interact. Engage. Create dialogue (rather than monologues).
A good way to do this is to start posting content where you specifically ask your readers for feedback. For example:
• “What’s your opinion on this idea? Let me know below…”
• “How would you do this differently? Share your ideas below…”
• “What is your favorite weight-loss trick? Leave a comment below…”
• “Are you as mad about this as I am? Comment below…”
Here’s the problem with Facebook: they only show your content to a small part of your audience, unless you pay to boost your post. So if you’re relying on this platform to communicate with your entire audience, you’re going to be pretty disappointed.
The solution? Capture emails. Create a “sticky” post at the top of your Page that offers your audience something really desirable and valuable for free if they join your list.
TIP: Many of the big email service providers (ESPs), such as Aweber and GetResponse, have created apps for Facebook. That means you can collect email addresses directly off your Facebook Page. Check with your ESP to see if they have a Facebook app.
Here’s another common mistake…
Facebook is built in a way to make content easy to share with others. That’s the whole point of Facebook. But if you’re not creating shareworthy content, then you’re not going to get any traction.
If you want a good example of someone who has a rocking Facebook page and gets thousands of likes and shares with everything he posts, check out George Takei’s Page at: https://www.facebook.com/georgehtakei
He posts a ton of funny stuff. The vast majority of it isn’t even his own. But every time he posts something funny, it goes viral – and he gets even more fans.
His audience is super-engaged because he’s sharing stuff he knows they’ll love. So when he shares an affiliate link to Amazon or a link to one of his sites, you can bet this engaged audience clicks and buys like crazy.
So the point is, create content worth sharing. This might be something novel, something funny, something really useful, or even something controversial. This engages your audience, which gets your content in front of even more people (which sends more traffic your way).
The bottom line is that Facebook isn’t a platform for monologues, and it’s not a place to blast off marketing messages nonstop.
It’s a place to interact with your audience, engage them and build relationships.
If you do these three things, then the list you build off your Facebook audience will be super-engaged and responsive.
But don’t take my word for it – try it out for yourself! I think you’ll like your results.
In this post, you’ll learn the basic steps to creating internet success with your very own web product and web site…
Here are the 5 steps to your internet success:
Step 1: Decide What to Sell
You need to decide is what are you going to sell or to market?
What are your interests?
Now you may be thinking, well I just want to sell something that is going to make me a lot of money.
That sounds really good right now…
But when you are working late into the night and early in the morning on your web project, you will quickly tired if you aren’t personally excited about the product you are marketing.
Choose a product area that excites you, that you can really get into selling, an area where you really believe there aren’t enough choices.
Step 2: Create your own product
First, take out a sheet of paper and write down 10 topics that you have some general knowledge about, for each of the areas of interest you have. Next, write at least 3 sub topics underneath each topic, so you will have at least 30 sub topics, or ideas.
Once you have broken all of the different subjects about which you could write, into outlines, then you must decide which will be best. Take a look at all of them.
Which appears to have more information? Which topics do you appear to have more first-hand knowledge in?
Which topics appeal to you the most?
Once you have chosen a topic, take each of the subtopics you created earlier and write out at least 5 things you can write about each of them — so you will have about 10 areas of knowledge, 30 sections of information (subtopics), and 150 individual ideas.
Now look at your list.
Do you think you can write a paragraph or two about each of the individual ideas you have marked?
Of course you can!
And if you write a full page about each individual idea, and you should be able to, you will have around 150 pages of content!
Step 3: Write Your Sales Letter
The most important parts of your sales letter are going to be all the teaser points about everything you are teaching about in your book, and the headline, which gets them to read the letter in the first place.
Take every point— yes, every point, all 150 of them, if that is how many you have, and write a ‘bullet point‘ for each one. Use words like discover, reveal, learn, how to, master, incredible, easy; for example, discover the easiest way to plant your garden ( or catch more fish, etc.)
Step 4: Create a Web Site
If you are an experienced programmer or are familiar with html, frontpage, or dream weaver, then creating your web site should be a cinch. If you are a beginner and have never built a web site before, I recommend that you start with a site-builder.
Now you are ready to upload your sales letter page that you have written, to your web site.
Simply follow the directions that come with your site-builder and you should be fine.
Step 5: Generate Visitors
So now you have a book to sell, a web page to sell it on, and now all you need is some visitors to come see your sales page. This is an area that will take some trial and error and testing before you will be extremely successful, generally speaking.
Each product and sales page tends to react differently to different sources of traffic, so testing is paramount.
Apply the 5 steps above and you will start seeing results.
P.S: If you just want to get started making money online without writing your salesletters and creating your own products, then you can grab the Premium PLR Firesale License.
$144,000 was spent to develop this huge package but you can get it for an unbelievable small investment:
Click here to see how big it is…
Today you are going to build the fundamental message that your affiliate business splits off.
Do this correctly, you can change the world.
Do this incorrectly, and you’ll be another ho hum Joe Schmoe who’s out of business in no time.
The number one reason people fail in the IM/affiliate marketing business (and biz in general) is because…
They don’t look at it like its a business.
They look at it as if it is some type mythical fairy land where unicorns roam and basic marketing and business principles do not exist. Not the case. Remember why we exist…
To solve somebody’s problem. That’s it.
Let’s talk about how we solve it.
You may have heard the term Unique Selling Proposition or USP. Ring a bell?
All a USP is…
Is the answer to this question.
Why am I going to do business with you over your competitors? You can also look at it like this: “What EXACTLY does my business do?” You need to really get specific. That’s it.
It’s very important your business stands out and separates itself from the crowd. By having a great USP it allows you to compete directly in a crowded space. If you position yourself properly it allows you to completely rid yourself of the competition. Our USP “comes out” and is executed in our marketing funnel.
Just because you may not be selling your own product doesn’t mean you don’t need a USP.
This is the problem I see with affiliate marketing today.
Most people look at an affiliate as somebody who just drives traffic to a vendors offer. This is BS. Make a paradigm shift and look at the vendor as somebody who can help your clients get to where they need to be. They’re your clients. You’re their fiduciary. You simple LET the vendors and product owners act as a solution for YOUR clients/prospects.
This is why affiliate marketing is a dream.
You have the flexibility to serve people in an incredible way. You’re not held down by a product or service that has this flaw or that flaw. You are free to mix and match solutions to get your prospect the absolute best end result. Everyone else exists to help you help your prospects.
Let me give you an example…
Let’s say you operate in the trading niche. you can promote a generic high ticket course. You can have multiple different funnels in place. One is for brand new traders, one is for intraday stock traders, one is for experienced traders, one is for swing traders, one is for commodities/futures traders and so on and so forth. Each one of these businesses promotes the high ticket item as the end result to achieving their goal.
Keep in mind that you’re able to do this if the end product is really incredible. Each business is similar (because certain basic principles apply across the spectrum), but each has its own USP!
One of the best USPs of all time was Dominos Pizza when they rolled out last century. It was: “Fresh, Hot Pizza Delivered To Your Door In 30 Minutes Or Less – Or It’s Free”. Notice how nothing was said about the taste? Or the quality? Or the ingredients being imported from the old country? Non existent. It’s a very simple USP, but it’s brutally effective.
People know exactly what they are getting into and what to expect. Dominos isn’t competing with the artisan high end pizza at the Italian restaurant down the road. They’re not competing with the New York style local pizzeria. It’s very simple, you’re going to get hot pizza to your door in less than 30 minutes. Simple and concise. To the point. Clear as day.
You have to figure out your USP so you can differentiate yourself from all the competition. Problem with new internet marketers is that they have a hard time just getting all the tech stuff worked out. Once they throw an offer or some copy on a page they think they’re going to become overnight millionaires. They haven’t done all of the ground work like you are doing now.
It’s the difference between success and failure.
If that new guy even gets his stuff online in the first place, his mindset is very fragile at this point. If he doesn’t create any revenue he’ll quit right away. In closing, ask yourself – “Why are people going to do business with me?” What makes you unique?
Look at the competition. Look at your target market. And decide how you want to skin this cat. Watch your inbox like a hawk.
This is what makes you makes you different from other affiliate marketers.